Boby is much more than a simple container: it is the trolley storage unit that made design history. Designed by Joe Colombo and launched in 1970, it was awarded first prize at SMAU in 1971 and is part of the permanent collection of both the MoMA and the “Triennale” in Milan.

Functionality and detail are its strong points which, together with an undeniably pop flavour, continue to make it the most popular storage trolley in creativity sectors as well as in the medical, and in the home. Designed with injection-moulded ABS plastic drawers and compartments that guarantee simple vertically modular solutions, Boby provides versatile customised storage capacity, while its polypropylene casters guarantee full mobility.

I'm a trolley storage unit called Boby.
My drawers, shelves and receptacles can house almost anything. 
I was originally designed to suit the needs of an architect/designer but, through the years, 
have inhabited homes, offices, surgeries and laboratories. They stocked me with dentist's instruments, painter's colours, make-up, paper, and even plants.
On the other hand, thanks to my versatility which allows me to be vertically combined in differing ways, I offer personalised storage arrangements and, because of this, consider myself to be a very versatile fellow indeed……. Besides being decidedly immune from passing fads. Briefly, I was born in 1970, as a one-year old I was awarded my first SMAU award and now, forty years later, I am proudly part of the permanent collections of both the New York's Museum of Modern Art and Milan's "Triennale". I have contributed in unfolding the history of design, and yet I keep my wheels firmly on the ground: I still love colours, innovative ideas and the ingeniousness of certain designs.